If you’ve ever walked a trade show floor, you know the truth: it’s overwhelming. Booth after booth, banner after banner, sales pitch after sales pitch. By hour two, most attendees are running on bad coffee and free tote bags.
So how do you make sure your booth is the one they actually stop at?
Spoiler: it’s not just another bowl of candy.
Why Attention Is the Real Currency at Trade Shows
Trade shows are built on connections, and connections only happen if you can stop people in their tracks. If your booth doesn’t grab attention instantly, you blend into the noise.
That’s where entertainment comes in — specifically, live magic and comedy.
Magic = The Ultimate Icebreaker
A great magician doesn’t just perform tricks; they create moments of surprise and curiosity. Imagine this:
Someone walking past your booth gets their business card turned into $100 (just for a second 😉).
Another attendee sees your brand name revealed in an impossible way.
Suddenly, you’ve got a crowd — and a reason to start real conversations.
Magic makes your booth a magnet. Instead of chasing down leads, they come to you.
Why Companies Use Trade Show Magicians
Top brands hire trade show magicians because:
✅ They create instant engagement in a crowded space.
✅ They naturally weave brand messaging into the performance.
✅ They turn small talk into memorable moments.
✅ They boost booth traffic, lead capture, and ROI.
And unlike gimmicks or loud giveaways, live magic is professional, classy, and unforgettable.
Oklahoma Companies Are Already Catching On
I’ve had the privilege of performing for organizations like Bank of Oklahoma, Boeing, and Rose State College at conferences, expos, and corporate events. Every time, the response is the same: people stick around longer, laugh harder, and remember the brand that gave them the experience.
Final Thought
Trade shows are an investment — in time, in money, in your people. If you want to maximize that investment, you need a way to stand out.
That’s where I come in. I’m John Shack, Oklahoma’s comedy magician, and I help brands turn crowded trade shows into unforgettable opportunities.
👉 Ready to make your booth the one they can’t walk past?
